There is much said and written about SEO and quite rightly
so because it plays an important part in success or failure within the Internet
Marketing world. But for an absolute IM beginner it can be a nightmare to get
your head around and to put into practice.
If you haven't already got a website up and running then the
best advice is to get a trusted SEO expert to advise and help you, and if you
are already up and running get someone to check it out for you. With that job
done the worst is over and you can concentrate on adding good content to your
site as and when needed.
Basically SEO is about making your website and its content
search engine friendly, if they like what they find on your site as they troll
the internet the higher ranking they will attach to it, making it easier for
clients to find as they search for whatever it is they are seeking. There are
many SEO terms you will come across and need to gain knowledge of, but the best
advice is to take your time to learn about them thoroughly before taking the
plunge and trying to do it all by yourself, you could end up doing more harm
than good.
In the meantime concentrate on what your product or service
is all about, the benefits they give your customers, what words and/or phrases
would your potential clients use to search for your products/service and check
your competitions websites and see which keywords they are using. By doing this
research and basing your content around it you won't necessarily get your SEO
perfect but at least you won't be doing any damage.
Remember to keep everything website/product/service related,
the more you do that the more credibility the search engines will give you and
that credibility gets passed on to potential customers. The higher page rank
you can achieve the more visitors are likely to come to your site and the more
visitors obviously means more potential customers. So don't panic about SEO,
don't rush into things, learn about it thoroughly from a reliable source and
you won't go far wrong.
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